New look for Swisscanto and a new brand identity
Investor information from 2. September 2024
- Swisscanto is showing its colours and presenting itself in uniform blue with a fresh green accent in its logo from the start of September.
- The new-look Swisscanto product brand will accompany the Zürcher Kantonalbank umbrella brand. Both brands will therefore benefit even more from each other's appeal.
- Swisscanto's range of products and services will remain unchanged.
Zürcher Kantonalbank is begining its next promising chapter with a new brand image of its product brand Swisscanto. Swisscanto will appear in a uniform blue from the start of September. The green i-dot in the logo stands for long-standing expertise in sustainability.
In the home market, the logo will be supplemented by the endorsement "managed by Zürcher Kantonalbank". In foreign business, it will be "a brand of Zürcher Kantonalbank".
The changeover will take place in stages through to mid-2025. With the new brand identity, Swisscanto is moving visually under the brand umbrella of Zürcher Kantonalbank. This way, they can mutually benefit from their combined appeal.
Commenting on the new look, Iwan Deplazes, Head of Asset Management at Zürcher Kantonalbank, said: "As well as impressive performance and excellent customer contacts, we need a brand image with an edge. That's why we're now showing our colours and presenting ourselves in a new all-blue look, with a fresh green accent in the logo."
However, what will not be changing with the Swisscanto brand makeover is the general range of products and services. The Swisscanto logo will also continue to stand for a clear commitment to the home location with Zürcher Kantonalbank's Asset Management keeping its operations 100% in Switzerland.
About Zürcher Kantonalbank Asset Management
Zürcher Kantonalbank is a leading universal bank in the Zurich economic region with national roots and international reach. It is an independent public-law institution of the Canton of Zurich. Proven asset management specialists at Zürcher Kantonalbank develop high-quality investment and pension solutions for private investors, companies and institutions. It is known for its pioneering role in sustainable investments, and the Swisscanto funds it manages as asset manager regularly receive national and international awards.
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This document serves informational and promotional purposes. It does not constitute an offer or a recommendation to acquire, hold or sell financial instruments or to purchase products or services, nor does it form the basis of any contract or commitment whatsoever.
The products and services described in this document are not available to US persons under the relevant regulations (in particular Regulation S under the US Securities Act of 1933). This document is intended for distribution in Switzerland and is not directed to investors in any other jurisdiction.
The document has been prepared by Zürcher Kantonalbank with due diligence and may contain information from carefully selected third party sources. However, Zürcher Kantonalbank does not guarantee the accuracy and completeness of the information contained therein and disclaims any liability for damages resulting from the use of the document. The recipient is advised to check the information, if necessary with the assistance of an advisor, for compatibility with his or her personal circumstances and for legal, regulatory, tax and other implications. The information contained in this document may be changed by Zürcher Kantonalbank at any time without prior notice.
Please note that any information on historical performance is not an indicator of current or future performance and that any performance data shown may not take into account the commissions and costs charged on the issue and redemption of fund units. Any estimates of future returns and risks contained in the document are for information purposes only. Zürcher Kantonalbank does not provide any guarantee in this regard. Every investment is associated with risks, in particular those of fluctuations in value, returns and possibly exchange rates. With regard to any statements concerning sustainability, it is pointed out that there is no generally accepted framework in Switzerland and no generally applicable list of factors to be taken into account in order to ensure the sustainability of investments.
This document has not been prepared by the "Financial Analysis" department within the meaning of the "Guidelines to Ensure the Independence of Financial Analysis" issued by the Swiss Bankers Association and is consequently not subject to these guidelines.
Unless otherwise stated, the information in this document refers to Swisscanto funds domiciled in Switzerland ("Swisscanto (CH)") and/or investment groups of Swisscanto Investment Foundations.
The sole binding basis for the acquisition of Swisscanto funds are the current fund documents (e.g. fund contracts/contractual conditions, prospectuses, essential investor information or basic information sheets as well as annual reports), which can be obtained at swisscanto.com, from Swisscanto Fondsleitung AG, Bahnhofstrasse 9, 8001 Zurich or from all offices of Zürcher Kantonalbank.
The sole binding basis for investments in investment groups of the Swisscanto Investment Foundations are the statutes, regulations, investment guidelines and any prospectuses of the Swisscanto Investment Foundation or the Swisscanto Avant Investment Foundation. These can be obtained from the Swisscanto Investment Foundations, Bahnhofstrasse 9, 8001 Zurich.
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